'Magneto Table Lamp White is a cleverly designed lamp that offers many practical applications. The lamp appears relatively simple yet has a very distinctive appearance that gives off a lot from the conventional lighting model. The lamp head is not mounted directly to the frame. Instead, it is connected via a magnet that holds the head in place, while the cable ties a beautiful bow on the ensemble and forms an important part of the lamp"'s optics. The magnet makes it possible to rotate the lamp head in all possible directions, which is a great advantage. The lamp head emits a relatively targeted light. For example, you can point it downwards in a direct beam, which works great as a reading light, or upwards to spread the light more widely in the room. The notches in the frame also allow you to adjust the height of the light source for maximum flexibility with this lamp model. The Magneto lamp is available as both a table and floor lamp in both a black and white finish.'